I wanted to research how influential Gen Z really is on the social media networking app Tik Tok and why these social medias are focused on them as their own target audience.
I found some statistics :
(Globalwebindex, 2019)
Tik Tok has decided to choose individuals under 18 as their target audience. With their target audience specified from the start, they’ve understood the habits and preferences of this age group which has led them to create a social media app that gives their audience exactly what they’re looking for.
(BusinessofApps, 2019)
This means that people are using the social networking app daily either for creating and sharing short videos of themselves, or for watching the thousands of videos uploaded on every "For You Page." Compared to other popular social media apps, Tik Tok is similar to Instagram with users spending 53 minutes and Snapchat being 49 minutes daily. However, with the addictive features on Tik Tok, researchers think the average in minutes per day is going to rise.
90 percent of all TikTok users access the app on a daily basis. Not only that, they are extremely active on the app. A study observing the behavior of TikTok users in the span of one month shows that 68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos (Globalwebindex, 2019).
I am totally astonished by these data graphics. Generation Z clearly has a big impact on Tik Tok's success and I cannot wait to create a documentary surrounding this topic specifically.
No comments:
Post a Comment